Web&Dev

Steps for user’s interviews

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admin8939
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1.- define a direction: 

  • Describe and classify the user. 
  • Write your goals. 
  • Create a a script for recruitment.

2.- Prepare: 

  • Write the questions 
  • Align with the goals. 
  • Create a guideline document. 
  • Recruit the interviewees. 

3.- Discover:  

  • Do the interview in pairs (avoid to do it alone). 
  • Alter and modify your guidelines on base of what you learn. 
  • Continue: magic number “five”  (5 users x  profile) example 5 online newspaper readers, five paper newspaper readers and five that are online and paper readers.

Define a direction 

Describe and classify the user 

“who goes have the problem that you want to solve?”

Why to specify? 

  • you want find easily the hypothesis of use her behavior that want to validate. 
  • You can find those users 
  • you have the possibility to develop a solution for someone real

Goals: 

Go for the interview wanting to understand how the user solve their problem…

Examples:

Supposition 1: the users like to go to a new band concert, but they don’t  like to search to find new shows. 

Goal 1: understand how to use your research for music event and how they feel during the process. 

“You don’t want opinions… what you want  is to watch how users act… “

Supposition 2: user trust in other person to choose a musical event for them. 

Goal 2: understand comparative experience “sometimes” someone took you to a show where you didn’t know the band? 

Creating the questions: 

 1.- Specify experiences: “tell about the last trip to planned” 

2.- Use an strategy “show me how”: show me how would you do to search for a hotel…

3.- Save the dream questions until the end:  “and if someone could solve the problem in a magic way” 

4.- Don’t be exhausted: avoid to repeat similar questions, look for another way to find out something that is not cleared yet,  you can change the questions if it’s necessary. 

5.-  Use support tools to help: design thinking tools, card sorting, phone or computer. 

Main recommendations!!! 

1.- Don’t sell your product: (classic mistake of product owner) 

2.- Is not a talking: transform the interview in an informal talking could ruin the interview. 

3.-  Don’t think about the interview results:  leave the expectation at the door. Just discover what is happening. 

4.- Be hungry of knowledge learn learn learn. 

5.- Do the interview in pairs: one person takes and another make the questions.