Human centered design

Too many executive focus on ideas, but to generate powerful and effective solutions, they ought to instead focus on behaviors and culture – fostering team and ask questions, experiments refine and collaborate.

“Creative difference more innovative and adaptive culture”

1.- Psychopathology of every day things.

Affordances is about physical objects interactions. AFFORDANCES Has created confusing when dealing with virtual objects. As result as creating also confusing in the in the design world. 

Affordances define what action are possible, and signifiers are perceptible signals of what can be done.

Signifiers are by far more important to designers than are affordances. 

2.- The psychology of every day actions

The seventh stage model of action has proven to be influential, as the three level model of processing, how is the interplay between these two, and also how that different emotion arise at the different stages, and show which stages are primarily located at each of the three level of processing (visceral for the elementary level of actions, specifications an initial interpretation of the outcome; and reflective for the development of goals plans, In the final stage of evaluation of the outcome.

Visceral > action specification an initial interpretation of the outcome.

Reflective > development of  goal plan. 

Evaluation > of the outcome. 

Discoverability: is it possible to even figure out what action are possible and where and how to perform then. 

Understanding: what does it all mean? how is the product supposed to be used?  what do all different controls and setting means? 

With complex devices, discoverability And understanding requires the aid of manuals or personal instructions.

Confusing tech design make lose the purpose of the design itself. 

The complexity of modern devices 

All artificial things are designed not all designed things involve physical structures… 

Even though people have designer things since pre-historic times, the field of design is relatively new, divided into many areas of specialty.

In the best of cases, the product should be also delightful an enjoyable – attention must be paid to the entire experience- which means the aesthetics of form and quality of interaction.!! 

The major areas of the signs are: 

• Industrial design: that emphasised in form and material.
• Interaction design: focus on understandability and usability.
• Experience design: emphasised the emotional impact.

Industrial design:

Is the professional serving of create, develop concepts and specifications that optimize the function, value and appearance of products and systems for the mutual  benefit (users and manufactures).

Interaction design:

The goal is to enhance peoples understanding of what can be done. What is happening and what has occurred . Interaction design draw upon principles of psychology, design, art and emotion to ensure a positive and enjoyable experience.

Experience design: 

The practice of designing products, Processes, Services, events and environment with a focus planed – place- on the quality and enjoyment of the total experience.

When Done well, the results are brilliant and Pleasurable products; when it’s done badly, the products are unusable, leading to the great frustration and irritation. They might be usable, but force us to behave the way the Product wants rather than like we wish. 

The reasons for the deficiencies in human machine interactions are numerous. Some come from the self imposed restrictions by the designers, often to hold down coast. But most of the problems comes from a complete lack of understanding of the design principles, Necessary for effective human-machine interaction.

The design present a fascinating interplay of technology and psychology, and the designer must understand both.