The Design Thinking

“Designing thinking is a human centered approach to innovation that draws from the designers toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success”.

Thinking like a designer can transform the way organizations develop product, services, processes, and strategy. This approach, which is known as design thinking, brings together what is the Desirable from the human point of view with what is technology feasible and economically viable. It also allows people who aren’t trained as designers to use creative tools to address a vast range of challenges

Design thinking uses creative Activities to foster collaboration and solve problems in human centered Way. We adopt a “beginners mind” with the intent to remain open and curious, to assume nothing, and to see ambiguity as an opportunity.

Think like a designer requires dreaming up wild ideas, taking time to thinker and test, And being willing to fail early and often. The designer’s mindset embrace empathy, optimism, iteration, creativity, and ambiguity. and most critically, design thinking keeps people at the center of every process. human centered designer knows that as long as you stay focused on the people you are designing for -and listen to them directly- you can arrive at optimal solutions that meet their needs.

Design thinking is a methodology to generate ideas for innovation that is centered for its efficient in understand and give solutions to the real users need.

It comes from the way that product designers work. That is why it’s called “design thinking” although we prefer to call it “the way how designers think”

Is a discipline that uses that sensibility and meth from designers to collide with people’s and what’s technologically possible and also a Viable business Strategy that can become in high value for the clients although huge opportunity for the market.

Many companies like Apple, Google and Zara use it. For being a great innovation generator may be used in all the fields. From product development to service until enhance the  process or a business model definition. Its applicability has like a limit our own imagination.

The design thinking is development following a process in which each value what we consider 5 differential characteristics:

1.- Empathy generator: we need to understand the problem of the users and their needs;  then apply it in the solution we are looking for. independents of what we are seeking or developing, always will entail to interaction with people. Satisfied them is the key to a successful result.

2.- Team work: Thus gifts value to the individual capacity to aport singularity.

3.- Prototype generator: define that the whole idea must be validated before assume it as correct. The design thinking propitiate fail identification, so when we find with the appropriate solution, they will be already solved.

All this process is under a playful atmosphere. It’s important to enjoy and thanks to it, research to a mental state in which we can lose the leash of our own imagination.

During the process is developed some technique with huge visual and practical content.

It allows to work our creative mind and also the analysis, giving us results innovative results and at the same time feasible. 

It’s indispensable teamwork; Meanwhile more diverse it is, better!  in this way is possible add another point of view, knowledge and experience. It’s important the presence of a methodologist that leads the process, although must be a stable people core participant until the end, can add people depending in which stage it is on develop. For example in the idea generation or in the testing prototype.